Photo by Edwin Andrade on Unsplash.
Every week, I receive inquiries from people asking me about how to become a paid speaker. They note that they are “passionate” about speaking. Often, they’ve gotten their feet wet with a few engagements – enough to “catch the bug.” Now, they want more – a lot more.
“I’m just starting out,” they tell me, “and I really like it. How can I do more of it?” They often note, “Your work sounds interesting. Can you share how you got started?” What I observe as I unspool all of the threads that have led to where I am now, is that I can literally “see” their eyes glazing over.
The truth is that becoming and sustaining work as a paid speaker is hard work. Period. On top of that, there is no sure path to becoming one, especially a highly sought-after and well-paid one.
That said, here are some things that I’ve learned along the way as I have steadily built up a speaking career over time:
In 2008, I launched Motion Infusion. Since that time, I've had many people reach out to me asking me how to get started.
Here are my top 7 insider tips to launch your workplace wellness business.
1. Go deep. What makes you uniquely qualified to make a dent on lifestyle-driven healthcare crisis, leveraging the workplace? What kinds of stories can you offer? What are unlikely skills and perspectives that you bring, that no one else does? What's your secret sauce? For me, it's my teaching background that has served as the foundation for my unique angle within the field.
2. Get multiple perspectives. The more you can learn from others, the better - both in terms of content but more importantly, in terms of helping you to shape what you are going to actually offer. Here are a couple of good ones coming up:
In her classic hit, Tina Turner asked: “What’s Love Got to Do with It?” Similarly, you might hear your leaders asking: “What’s Health & Well-Being Got to Do with Safety?”
In case, we forgot, it’s called the “Health and Safety Act” not the “Health or Safety Act.” Or, as my friend and respected colleague Wes Alles, director of the Health Improvement Program at Stanford University noted: “Whether we are talking about safety versus disease, it is the same lifestyle, the same risk factors at work.”
Got a talk coming up? In the era of TED Talks, the ability to deliver presentations with a punch is something that many of us are after.
Having just returned from the awesome WELCOA Summit, I am feeling especially inspired. I was lucky enough to be part of the speaker lineup, alongside thought leaders like John Perkins, Ryan Picarella, Vic Strecher, Andrew Sykes, MJ Shaar, Brian Passon, Rosie Ward, Paul Scialla, Barbara Zabawa, Mitch Martens and many more.
The good news is that most organizations now offer wellness. The bad news is that most still struggle with engagement. 85% of US organizations offer wellness, but over 80% of eligible employees are opting out. It doesn’t have to be this way.
Research shows that it’s the manager that makes the difference.